Dedicated, specialised services for all 12 stages of innovation projects – Just in case, Just in time

 We offer end to end consultancy. If, however, you need help only in part of your project, use this offering.


All projects are a mere stitching together of several stages of work that occur sequentially.  Breaking down a typical project in its constituent stages of work, we show below how our piecemeal services can be of help to everyone, just in case, just in time. The stages and related requirements apply equally in all domains – technical, marketing  or managerial.


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Your Requirement

Primary benefit sought

Some possible deliverables  by us

1 Initial thinking stage You are thinking of investing money – looking for suitable opportunities in a specific domain. Hep find productive opportunities through matching of capability, interest and opportunities. Help to find the white spaces.
  • Snapshot and  profile of trends relating to the domain of interest for three months and future predictions, issued by the world’s best known trend-watching company
  • Matching of interest, capability and opportunities.
  • Recommendations on the white spaces through domain specific trend-watch.
2 Initial planning stage
  • Start Ups – You have a technical competency /product/process but wish to find out the best business model (what to sell, who to sell to, how to sell etc) to leverage it. Get hold of the Lean start-up model.
  • Others – You have an established business but you have the guts to question it to seek new pipelines for revenue.

See an example here.

Find/develop the most suitable business model for you.Find your differentiated niche rather than get in competition with others.
  • Supply of 15 highly successful business models to inspire and provoke you into new ways of thinking.
  • Supply of 10 trend-sheets, issued by the world’s best known trend-watching company, to inspire and provoke you into new ways of thinking.
  • Develop a lean/new business model for your startup/business by analyzing al the 9 areas of business and building/questioning each for your business.
  • Look up –




3. Product planning stage How to decide on product features. Help find what the customer will pay for.Any or all of following may apply –

  • JTBD (Job To Be Done) – What  purpose is he trying to achieve with your product? How does he measure satisfaction?
  • What’s on the mind of the customer, that he can articulate or can be inferred from his actions?
  • What’re the trends? What are the intangibles? What is it that influences the choice of the customer, without him being consciously aware of it?


  • Study of several patents in relevant field to determine what problems other inventors have been trying to solve. Use of specialised software for this.
  • Ethnography study and report.
  • Trend-report through trendcards.
  • Trend-mapper activity to reconcile the contradictions and select features that best satisfy a given segment.


4. Product design phase –Initial approach finding Having finalized the basic function the product should have, find several approaches to achieve it. Find various possible ways to achieving the decided aim and its attendant sub-aims.Do so through an Information Retrieval  (IR) system of text mining of literature, scientific effects databases, TRIZ matrix, current patent literature etc to find out ways that are already known of achieving those aims.Exploit and Explore through specialised software, rather than reinvent the wheel.
  • Help make a crucial decision whether to licence the technology or to develop own through the unpatented white spaces. Specialised software and IR (Information Retrieval) techniques used for this.
  • FTO ( Freedom To Operate ) search –


5. Stage of finalizing product profile, before production starts Having finalized the idea of the product, communicate it  to the customer  and get user feedback  before investing heavily on production Prototype and validate.  Move on from thinking through the head (ideas) to thinking through hands (tangibles).Cut out the assumptions and base your product decisions on reality.
  • Prototyping  at various levels – idea proto, rapid proto, final validation, pilot proto etc
  • Use Apps, simple prototyping techniques and third party resources (CAD, 3D prototype), where necessary.
6 Product design phase –Specialised scenario inProblem solving  You are having a design dilemma.  You have the technical/managerial capability to improve one aspect/feature of your product. However, you are constrained in using that capability ( to the max), since incorporating that capability also causes degradation of some other aspect of my aspect. So, I end up compromising rather than optimizing.See some examples here. Replace compromise with optimization, thus creating truly inventive products. Solution through use of Contradiction matrix  and Separation principles of TRIZ
7 -do- In some specific respect, your product is not giving as good a performance as it should. Either the good effects are insufficient or the bad effects are significant.See some examples here. Maximise the effects of all resources used. Solution through 76 Inventive Standards of TRIZ
8 -do- You are familiar with obtaining a specific effect/function through a specific technology/process. Unfortunately, that technology/process is being denied to you for reasons of patent protection, cost etc. You want to know of other technologies that may provide the same end effect. Sometimes, even better.See some examples here Overcoming/circumventing technology restrictions Solution through

  • Use of Scientific Effects database of TRIZ and Bio-memetics
  • Perusal of patent literature through specialised text mining software/techniques.
9 Product design phase –Problem solving, ORafter first version of product launched Reduce cost/complexity of the product, including development of product with max benefits and minimum harm Create more focussed, less expensive and less harmful products Solution through use of ‘trimming’ application of the ‘Function Analysis’ tool of TRIZ. Also, the ‘Ideality’ tool.
10 -do- Develop a totally new product (for new market/clients), based on my existing technical competencies.See some examples here Develop new markets for a capability that already exists Recommendation of a new product in adjacent market, through FFF technique (Function Follows Form).
11 Ongoing R&D activity Discover what direction will next be taken by technology so that I assign more R&D/design effort in that direction Alignment of R&D with business needs. Report on technology forecasting, product achievement mapping. If necessary, specialised third party resources used for radar-plot mapping.
12 During all stages  While taking a decision, one is not sure whether it has been based on actuals and not on assumptions. Most assumptions are at the unconscious stage and the decision-maker is not aware of them, till exposed.See an example here. Surface and bust assumption for better decision making. Assumptions busted and/or creative solution provided through Use of EC (Evaporating Cloud) tool of TOC (Theory of Constraints).