- Start journey from anywhere but get to a fixed destination – Future product/process issues.
- Start from a fixed point and head Northwards – Present product/process issues whether related to technology, products or other business/marketing.
- Start from a blank canvas and have no fixed destination – Business Model or other Design thinking issues.
Each situation is unique with its own triggers. If you falter in making this distinction, your flounder throughout.
Our Trinity Trigger model – TrendSpeak, TRIZspeak and BMspeak – allows for selection of the best tool to start with. Having started with the right trigger, the other two can also be used for specific situations in the overall scenario.